Tuesday, June 9, 2015

The NBA is going to Disney World

The NBA Experience

Corporate synergy and all that.

In a recent press release by Walt Disney World Resort, the number one family vacation destination in the world announced The NBA Experience, an NBA-themed restaurant and attraction experience coming to the Downtown Disney/Disney Springs shopping and dining district.

The moves makes a lot of sense for the longtime partners. In 2002, the NBA switched its games to Disney-owned ABC and the current television rights deal between the league and ESPN (which Disney also owns) has only just been extended until 2024-2025.

"We can't wait to bring the magic of Disney and the excitement of the NBA to guests from around the world," said NBA commissioner Adam Silver.

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