Saturday, February 28, 2015

Gettin' Disney with it

Disney characters mall shoppers
Discover your Disney side
Great moves, Mickey.

To support their What's Your Disney Side campaign, Disney decided to bring some magic to the Westfield Sunrise mall in New York.

From behind the opaque windows of the "Umbra Penumbra Magic Shop" (established in 1955, wink wink), various characters interacted with unsuspecting passersby, instantly bringing smiles to their faces.

The hidden-camera stunt does a great job of explaining the "Disney Side".

"What's your Disney Side?" Disney's website asks. 

"It's the side you simply can't wait to share. It's the side of you that laughs more, screams more and just plain lives life to the fullest. It's the side of you that comes out to play the moment you and your family step through the gates of a Disney theme park."

Check out the video:



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