Friday, October 3, 2014

"If content is king, then context is God"

Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
I recently read Jab, Jab, Jab, Right Hook (2013) by Wine Library TV and VaynerMedia founder Gary Vaynerchuk. When the social media marketing book arrived in the Queromedia Library (joining Small Is The New Big, The DipThe Conversation Company & Hatching Twitter, among others), I immediately claimed it. Critical acclaim for it was simply too high to be ignored, as marketing guru Seth Godin called the work "condensed, general and helpul" and Darren Rowse from Copyblogger praising the book as well (can't find the link to the article, I'm sorry!).

In Jab, Jab, Jab, Right Hook, Vaynerchuk in a very witty manner describes how social media have levelled the field between brands and consumers, and how it changes the way brands "do marketing". Too often, brands don't understand how to effectively use social media, employing Facebook, Twitter and Instagram merely as platforms to push their products. Social platforms are not there for brands to perform aggressive sales pitches (aka "Right hooks"). The true social media knockout strategy? Adopting channels to natively provide fun and engaging content (aka "Jab") that builds affection for you brand in a subtle way.

I loved the boxing analogy. the clear and consise writing, the plenty examples, and how Vaynerchuk discussed very practically how marketers can optimize their content for every channel. I would have loved some of his tips and pointers on LinkedIn and YouTube, and I'm anxiously awaiting a more in-depth look at Vine and Snapchat, but other than that, @JJJRH contains everything you need to know to better design your social media efforts and commence your jabbing. Seriously, go read this book if you're serious about getting the most from your social media presence.

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