Monday, April 14, 2014

Tips for the Google Analytics IQ exam

Tips for the Google Analytics IQ exam

When I asked my friend Daniel - digital marketing Wunderkind Daniel Bulygin from Trendblog, that is - for some tips on the Analytics IQ exam, he didn't exactly give me a confidence boost.

What he said to me? 

I got one tip for analytics
don't expect to pass it with the 1st attempt

Not quite what I wanted to hear, but he ended up being right. I majestically failed on the first try, clamped down on the self-study courses with a vengeance, and then passed, albeit barely, on the second try. The GAIQ exam is truly something else.

Unlike the AdWords Fundamentals, Search Advanced, and Display Advanced exams, which are mainly understanding-based, the Analytics exam is highly detail-oriented, with a lot of double-barrelled "Which of the following" type questions. To add insult to injury, the exam is multiple choice with multiple answers. May the odds be ever in your favor.

"Happy Hunger Games!" quote
  • No PDF this time, which kind of sucks. Google's lessons in the Analytics Academy are in video format. Check them all out, pause and rewind to make notes, and try to keep your sanity.
  • Hands-on experience with Analytics is invaluable. If you have access to an Analytics account, be sure to poke around in it, so that you get a better feel for where all the features are situated.
  • I had multiple questions about Google Tag Manager, attribution models, conversions, and subdirectories. I don't know how big the question pool is, but looking a bit deeper into those concepts won't hurt.
  • There are 70 questions and you get 90 minutes to complete the exam. You can pause the test  (as long as you complete it within 5 days!) and change your answers as many times as you like. 
Good luck!

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