Thursday, April 3, 2014

The Wolf of BuzzFeed

the wolf of wall street
Was all this legal? Absolutely not!
Martin Scorsese's The Wolf of Wall Street sure resonated with people.

Johns Hopkins University's Phi Kappa Psi made a pretty decent frat party parody, with the "Wolf of Phi Psi" evading campus authorities as they try to shut down his hard partying ways.

The ante was recently upped, though. In a major way.

Los Angeles media organization Half Day Today not only raised the stakes cinematographically. They added a sharp edge, too, by comparing worthless penny stocks to BuzzFeed clicks.



BuzzFeed, as you undoubtedly know, has perfected the art of social sharing with its nonsensical quizzes, GIFs, listicles, and unresistable clickbait headlines, generating approximately $60 million in revenue via native advertising and brand partner stories last year. And the money train isn't stopping anytime soon: CEO and founder Jonah Peretti, who has endorsed the parody via Twitter, is forecasting revenue of as much as $120 million in 2014.

Looks like empty clicks and LOLs is the way to go.


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