Tuesday, April 22, 2014

The Spectacular Now

The Spectacular Now by James Ponsoldt

After reading The Spectacular Now by Tim Tharp last year, I baaadly wanted to see the James Ponsoldt adaptation. So I went to work, carefully devising a strategy to coax my sister Margot, who has a monopoly on the TV, into getting excited for the movie. My manoeuvring went like this: I introduced her to The Maze Runner, a deliberate little detour to later ease her into Divergent without raising suspicion. The Shailene Woodley fangirl seed had been planted. Then I dropped The Fault in our Stars on her. Check and mate. Margot is such a Shailene fan now that romantic drama #TSN, which is very unlike the stuff she usually likes, was allowed into her consideration set.

Monday, April 21, 2014

"Give your fan club a megaphone and get out of the way"

Small is the new big by Seth Godin

Ever since my English teacher at Plantijn College introduced me to Purple Cow (2003) by marketer extraordinaire Seth Godin, I've been an avid reader of his blog, which is chock-full of insightful bits and pieces about business, marketing, and tribes, among others. So go check that out! Several of his works, including Permission Marketing, The Dip, and The Icarus Deception, are on my ever-growing Book Bucket List. By lucky coincidence, Small is the New Big (2006) fell into my lap at Queromedia, forcing me to shuffle my reading list around a little bit as it immediately vaulted to the top.

Thursday, April 17, 2014

2013-2014 NBA Awards picks

Stick a fork in the 2013-2014 NBA season. It's done. With the playoffs just around the corner, the moment is opportune for me to make some predictions. I've been 2-for-6 last year and 3-for-6 the year before that. Hopefully I can go for a sweep this time around.

Tuesday, April 15, 2014


Carrie by Kimberly Peirce
There will be blood
Last October, I discussed this viral video by Thinkmodo to support the release of Stephen King re-remake Carrie. (In case you are interested in that kind of stuff, the video has 55,349,106 views as of April 13.) I liked the ploy, and I'm a big fan of the lovely and talented and awesome Chloë Grace Moretz, but it wasn't until this weekend that I finally got around watching the 2013 "horror" flick.

Monday, April 14, 2014

Tips for the Google Analytics IQ exam

Tips for the Google Analytics IQ exam

When I asked my friend Daniel - digital marketing Wunderkind Daniel Bulygin from Trendblog, that is - for some tips on the Analytics IQ exam, he didn't exactly give me a confidence boost.

Tuesday, April 8, 2014

Captain America: The Winter Soldier

Captain America: The Winter Soldier

After Iron Man 3 and Thor: The Dark World, it was up to Captain America to make another appearance in anticipation of Avengers: Age of Ultron (May 2015). You have to admit it's pretty impressive how fast Walt Disney Studios is churning out these Marvel superhero movies, neatly positioning the Marvel Universe as the third-highest grossing move franchise of all time, trailing only Harry Potter and James Bond, and leaving behind, among others, Tolkien's Middle-earth, Star Wars, and Pirates of the Carribean.. Mickey Mouse sure is serious about getting his cheese.

Sunday, April 6, 2014

"It's odd, ain't it, how full up empty places can be?"

knights of the hill country by tim tharp

After reading The Spectacular Now last year, I knew that I would check out another Tim Tharp book before long. This week, I finally got around to it. My selection? Knights of the Hill Country (2008). Why? Because everything gets 17 percent better when you tie sports into it. It's science, bitch. John Mellencamp's Small Town became even better when used in a basketball mixtape. This movie about racial divide became inherently better because of football.

Thursday, April 3, 2014