Monday, March 10, 2014

Tips for the Display Advanced exam


I had already taken the Fundamentals exam and the Search Advanced exam, and so I wasn't planning on pursuing Display Advanced at least for a while, but since my colleague Pieter was preparing for it, I decided to join him. It certainly helps your motivation when someone else is studying, too.

But then...

I knew Display would be different, but that different? At Queromedia, the Display exam is generally considered the most evident of the Google exams, but I guess I have to respecfully disagree. If you have no previous hands-on experience with Display, in fact, the exam will prove quite challenging.

Luckily, you only need 70% to pass (which I reached, thank God), but it's probably for the best that you come equipped with some proper preparation.

Some tips and pointers:
  • You guys know the drill: the Display Advanced PDF can be found here.
  • Be sure to get a firm grip on the differences between Search and Display pertaining to bidding, auctions, and actual costs.
  • Don't necessarily focus on the math and numbers. The exam is very understanding-based and tilted more toward testing how adroit you are with Display.
  • The chapter about advertising on YouTube is sneakily hidden in the back of the learning guide, but do not interpret its position as a sign of non-importance. YouTube specs are a big part of the exam, as well as Ad Gallery, placement targeting, and best practices for direct ronsponse and branding campaigns.
  • You have 120 minutes to complete the exam's 90 questions. I had ample time for Fundamentals and Search Advanced, but I found myself in a bit of a pickle with Display. Make sure not to linger!
Good luck! And please let me know how you did :-)

2 comments:

  1. Hi there

    These are great tips, especially the one about taking the section on YouTube seriously - it's a big mistake not to learn that stuff! Every mark in the Display exam must count to achieve the pass, and there are plenty of questions in the exam where you must know the specifics in order to be able to answer correctly.

    Could I also add that a bit of pre exam testing may also help?

    I'm Helen from http://www.ipassexam.com. We have sample exam questions that cover all of the syllabus from the Fundamentals to Search to Display. It can definitely help to use mock exams, it can give you that extra boost in confidence and it can also help to highlight areas that might need just that little bit more work before before going for the real exam.

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  2. Hi Helen,

    Thanks for your comment!

    Getting familiar with they way Google asks its questions is definitely a plus. I came across your service multiple times and read many good things, so it's definitely worth checking out for people seeking a confidence booster.

    Skipping parts is definitely not an option indeed! You really need to understand the stuff, and be able to interpret and connect the dots.

    Matteo

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