Thursday, March 6, 2014

The future is not yet here

If you are a regular on 9gag, you have probably seen one or two of these.

Even in 1989, when Back to the Future Part II was released, fans went ape shit for Marty McFly's awesome hoverboard. It didn't help, either, that director Robert Zemeckis stated in a behind-the-scenes feature that the hoverboard was real, causing tons of people to demand it be made available for sale.

Back to 2014.

On March 3, gullible hoverboard enthusiasts far and wide rejoiced when the above YouTube video hit the Web. HUVr, an unknown tech startup, had figured out antigravity and built an actual hoverboard! And not only that: the company had recruited no one less than Christopher "Doc" Lloyd to present his revolutionary invention to the likes of Tony Hawk, Moby, and Terrell Owens.

Sure, no one had heard of HUVr. But they have a snazzy website, which even has an endorsement from billionaire investor and Dallas Mavericks owner Mark Cuban on it, so they must be real, right?

Unfortunately, not so much.

As it turns out, the cruel elaborate hoverboard hoax sprung from Will Ferrell's Funny or Die. We know that Ferrell knows a thing or two about marketing, but he really hit it out the park with this one.  Identifying a passionate tribe with an unmet need? Check. Addressing them in a well-crafted and elaborate way? Check. If the product was actually real, Ferrell would have been a perfect 3-for-3.

As of now, it is unclear what exactly put Ferrell & his troops up to this. There will be a Back to the Future musical in 2015, but I find it hard to believe that they're already promoting that. I believe something is up, though, as the HUVr website features a destination date in the upper right-hand corner.

HUVr website hoverboard hoax

Maybe later this year technology will have caught up?

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