Saturday, December 21, 2013

Queen Bee creates quite a buzz with new album

Beyoncé by Beyoncé Knowles

Apparently, hip hop super couple Jay-Z and Beyoncé is cut from the same cloth. They both don't believe in traditional marketing tactics. Earlier in the year, Jay-Z innovatorily partnered with Samsung for the release of Magna Carta Holy Grail, and Beyoncé appears to be even more fanatic, opting to bypass the promotional aspect altogether for her latest latest album 'Beyoncé', released on December 13. And boy, did she take the world by surprise.

It had been 2.5 years since her fourth studio album '4', which included smash-hit female anthem Run The World (Girls). Beyoncé had been doing the Mrs. Carter World Tour since April, 2013, so nobody was really expecting any new material, but somehow, out of nowhere, 'Beyoncé' unexpectedly became available in the iTunes Store. The album not only contains 14 brand new songs - each song was accompied by a music video, and the album also includes three additional videos.

Beyoncé describes the project as a 'visual album'.

"I see music," she explained in a video on her Facebook page, "When I'm connected to something, I immediately see a visual or a series of images.

Bey's surprise album certainly took the interweb by storm. In the hours after the album dropped, Facebook mentions of 'Beyoncé' increased by more than 1,300%, and this animated map demonstrates how the news spread like wildfire on Twitter, too. 

Her fans ate it up.

The album sold 430,000 digital copies on its first day, 830,000 when the weekend was over, and 1 million by Wednesday, leaving behind, by a large margin, Justin Timberlake's 20/20 Experience and Taylor Swift's Red to become iTunes fastest-selling album ever. 

Individual songs and physical copies of 'Beyoncé' have been made available Friday, December 20. Don't expect to be able to find a copy at Target or Amazon, though. The retailers are annoyed that the album was released online first and now refuse to stock physical copies. This might affect Beyoncé's long-term sales, but I don't think she really cares.

Well played, Mrs. Carter.

Beyoncé releases visual album

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