Wednesday, October 2, 2013

Nothing Was The Same

Nothing Was The Same by Drake

Forget about maple syrup and hockey. Ever since Drake's juggernaut single Best I Ever Had, from his mixtape-turned-EP So Far Gone (2009), the former Degrassi child star has become Canada's top export. Whether you think he looks like a lesbian thumb or hate his spit-singy style, you have to agree that the man has carved out a quite niche for himself.

Best I Ever Had, which earned two Grammy nominations, unleashed a bidding war for Drake's services. He eventually signed with Lil Wayne's Young Money Entertainment and collaborated on We Are Young Money (2009) with his YM label mates. Solo efforts Thank Me Later (2010) and Take Care (2011) sold 1.8M and 2.3M copies, respectively, and the albums produced many hit singles such as Up All Night (featuring Nicki Minaj), Find Your Love, Headlines, Take Care (featuring Rihanna), and Marvins Room. 

The OVO Sound boss and freshly-minted global ambassador for the Toronto Raptors also guest starred on numerous hit records, including but not limited to DJ Khaled's I'm On One, Rihanna's What's My Name, Nicki's Moment For Life, and A$AP Rocky's Fuckin' Problems. Drake is a hot commodity right now. And he just released his third album on September 24.

Nothing Was The Same

First single Started From The Bottom, a brooding anthem of Drake's ascension to stardom, was released during the 55th Grammy Awards in February. As the song grew a buzz over the next few months, Drake stayed in the picture - either by beefing with woman beater Chris Brown, putting together and headlining the fourth installment of the OVO Fest, or by celebrating with Miami Heat stars Dwyane Wade and LeBron James after they won the NBA title.

When September came around, appearances on Chelsea Lately, The Angie Martinez Show and Jimmy Fallon was all it took to capture momentum. When the album leaked on September 15, Twitter exploded.

With Nothing Was The Same, Drake proves that he is the King of millionaire blues rap. He explores the concepts of alienation, failed relationships, and the perks and pitfalls of success, and his trademark sung-rapping style is more polished than ever. The album is executive produced by OVO co-founder and house producer Noah "40" Shebib. His subtle samples and masterful arrangements cater perfectly to Drake's smooth storytelling.

Apart from Started From The Bottom, and perhaps the wedding reception-worthy Hold On, We're Going Home, there are probably no radio hits on Nothing Was The Same, but the album is so well put together and unhurried that you will find yourself listening to it over and over again.

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