Tuesday, October 8, 2013

Carrie unleashed

On October 18, Metro-Goldwyn-Mayer and Screen Gems will release supernatural horror film Carrie. The film is an adaptation of the sametitled 1974 Stephen King novel and features Kick-Ass star Chloë Grace Moretz, Golden Globe winner Julianne Moore, and Judy Greer, among others.

To create a stunt for its release, New York-based viral video marketing firm Thinkmodo took over West Village coffee shop 'sNice. Via a a fake wall, a wire rig and some motorized props, the shopgoers got the scare of a lifetime.

The promo video has gathered 3,814,908 YouTube views in little over 24 hours.

Update: As of right now, the video has been viewed 46,636,170 times in little over a month.

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