Wednesday, October 30, 2013

Brasserie Romantiek

Brasserie Romantiek by Joël Vanhoebrouck

I recently watched Brasserie Romantiek, a 2012 romantic comedy by Joël Vanhoebrouck, with my film-crazed sister Margot. Brasserie Romantiek is Vanhoebrouck's debut feature film and features a large ensemble cast much like Gary Marshall's Valentine's Day and New Year's Eve. The film takes place in a charming little restaurant on, ahem, Valentine's Eve and centers, as you may have guessed, around the unique relationships of the restaurant-goers.

Saturday, October 26, 2013

Baileys Chocolat Luxe meets the press

Anthony Wilson introduces Baileys Chocolat Luxe to the press

This past Thursday I was given a day off at Queromedia to attend Bar Chocolat -- an event I helped set up during my recent internship at Global Image. The event took place in chateau La Hulpe in Bruxelles and supported the launch of new Diageo innovation Baileys Chocolat Luxe. BCL is the perfect marriage between the rich taste of Baileys and real Belgian chocolate, and the event was designed to perfectly convey its unique message to the Belgian press.

Thursday, October 24, 2013

9 Things the Boston Celtics showed us in the preseason

Preseason observations Boston Celtics 2013-2014 NBA season

Okay, I hear you. The NBA preseason is basically just glorified scrimmaging: coaches experiment with rotations, role players get extended minutes to showcase their skills, and nobody really cares about wins and losses. Still, we were nearly four months removed from the last meaningful NBA game, so of course we eat it all up. This year, I paid a little more attention to how the Boston Celtics performed. The much-analyzed trade of Paul Pierce and Kevin Garnett to the Brooklyn Nets marked the end of an era of contention, and the start of an interesting rebuild. The preseason showed me nine things:

Thursday, October 17, 2013

Global Image, you were awesome!

PR firm Global Image

Today is the last day of my internship at PR firm Global Image. I originally signed an internship work contract through December 20, but I was allowed to leave the contract to pursue my copywriting career at digital marketing firm Queromedia. I had applied there in the summer for after my internship was over, but everything happened quicker than expected.

Saturday, October 12, 2013

Eminem teams up with Waze

Eminem and Waze team up to promote The Marshall Mathers LP 2

In a previous post I mentioned Eminem's partnership with GPS navigation app Waze for the release of his latest studio effort Marshall Mathers LP 2. At the time, there weren't any specifics about how exactly the plan would unfold, but yesterday some details were announced.

Tuesday, October 8, 2013

NBA 2K14 is out now

2K Sports releases NBA 2K14 featuring LeBron James

One of the perks of interning at PR firm Global Image is that client Take-Two Interactive at regular intervals sends samples of new games. As an avid NBA and NBA 2K fan, I was excited when the NBA 2K14 press samples arrived -- even more so because there was a spare copy that I was allowed to test. Of course I reluctantly accepted the opportunity. Sacrifices need to be made.

Carrie unleashed

On October 18, Metro-Goldwyn-Mayer and Screen Gems will release supernatural horror film Carrie. The film is an adaptation of the sametitled 1974 Stephen King novel and features Kick-Ass star Chloë Grace Moretz, Golden Globe winner Julianne Moore, and Judy Greer, among others.

Monday, October 7, 2013

The magic of reading

Steimatzky and ACW Grey team up to promote books

"A reader lives a thousand lives before he dies... The man who never reads lives only one." - writer George R.R. Martin

Sunday, October 6, 2013

A true fan is worth 10,000 times as much as a stranger

Professional sports is synonymous with spirited chants and songs. Over the past few years, for example, I have enjoyed quite some fan-made Boston Celtics anthems like Natural Born Spitters' Who Are We (2010), Jay OK's Green & White (2011) and Oliveira Productions' Get Ready For War (2011). Sports fans are not consumers or passive shareholders. They are a vital part of the teams they root for - social capital, as you will - and this core fan base should be embraced to spread the word.

Friday, October 4, 2013

Het Vonnis

Het Vonnis by Jan Verheyen

Last night I accompanied my Jan Verheyen-crazed sister Margot to the premiere of her idol's latest prize-winning film, Het Vonnis/The Verdict. It was really cool to attend a red carpet event, and I was also very excited to see the film -- I had deliberately not sought out any reviews or trailers, so I did not really know what I was getting into.

Thursday, October 3, 2013

"I never found the companion that was so companiable as solitude"

Walden by Henry David Thoreau

During my Summer holiday in Turkey, I caught up on some reading (check here and here). A third book I read was Walden; or, Life in the Woods, an autobiography by abolitionist Henry David Thoreau. Walden, which was published in 1854, is a manifesto for simple living and an argument for civil disobedience.

Wednesday, October 2, 2013

Nothing Was The Same

Nothing Was The Same by Drake

Forget about maple syrup and hockey. Ever since Drake's juggernaut single Best I Ever Had, from his mixtape-turned-EP So Far Gone (2009), the former Degrassi child star has become Canada's top export. Whether you think he looks like a lesbian thumb or hate his spit-singy style, you have to agree that the man has carved out a quite niche for himself.