Sunday, September 1, 2013

Adidas makes you jump higher

Chicago Bulls point guard Derrick Rose can jump. Late July, he rewarded London sneakerheads who can get up, too.

Via @adidasUK and Facebook, fans were invited to the Derrick Rose Jump Store in Hackney, East London. Participants could get free D Rose 3.5 signature sneakers, but they had to reach for them from a 10-foot shelf, which not coincidentally is also the height of an NBA basketball rim.

The simplicity of the idea is brilliant, and the resulting footage is cool and engaging. The video above has amassed 439,000 YouTube views in little over a month.

The Jump With Derrick Rose concept was created by TBWA London.

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