Wednesday, August 7, 2013

Can a butterfly sing?

Basketball ads are no longer mini music videos - like here, and here. Hip hop has ceded to viral tactics and humor. Los Angeles Clippers power forward Earthquake Blake Griffin, a popular vehicle for funny ads, now co-stars in the new Jordan Super.Fly2 spot, alongside swagged out streetball sharpshooter D'arryl Drain.

The ad is paired with a smartphone application which allows users to throw an alley-oop to Griffin for a chance to win NIKEiD vouchers.

The ad was created by Wieden & Kennedy New York.

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