Wednesday, June 19, 2013

Syncing the sexes


The Get In Sync ad for Durex' new Performax Intense orginally aired in the UK on February 1. The ad shows two records playing Let's Get It On by Marvin Gaye at different speeds. By speeding up the "female" record and slowing down the "male" record, the song is eventually brought together.

Leading up to Valentine's Day, the ad was followed by the How In-Sync Are You? game on Facebook. The  goal of the game is for two virtual partners to simultaneously slow down or speed up tracks to hear them correctly. Couples needed to stay in-sync for then seconds to prove their virtual connection.

The campaign was developed by Havas Worldwide UK (formerly Euro RSCG London).

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