Wednesday, June 19, 2013

Jay-Z teams up with Samsung for new album

In a music industry that is becoming consumed by the digital revolution, with traditional record companies struggling to come up with viable business models, rap mogul Jay-Z might just have found the holy grail of profitmaking.

On June 16, during halftime of Game 5 of the NBA Finals between the San Antonio Spurs and the Miami Heat, which roughly 15.8 million people were watching, Jay-Z and Samsung aired a three-minute commercial announcing his new album Magna Carta Holy Grail.

The promo shows Jay-Z in the studio with hip hop hitmakers Rick Rubin, Timbaland, Swizz Beatz and Pharrell Williams. "The Internet is like the Wild West," Jay-Z states, "We need to write the new rules."

Magna Carta Holy Grail will be released on July 7, but Samsung has reportedly already purchased 1 million copies, and will make them available to Samsung smartphone users on July 4 via the Magna Carta App. The app will be released on June 24 and the first million people who download it, get the album for free, as well as an "unprecedented look into the album, personal stories and inspiration."

Also check out this article by my friends at Trendblog.

Update: Samsung Mobile USA released a second promo on Thursday.

Jay-Z announces Magna Carta Holy Grail

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